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Research papers

Reading probabilities

From 1989 the National Readership Survey in Denmark is conducted by using the FRY-method and the CATI-technique. The reading probabilities are a very essential part in the FRY-model. The paper describes how they are calculated and how they are...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann
June 15, 1990
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Citation

Bennike, Olsen and Ortmann (1990a, June 15). Reading probabilities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reading-probabilities


Research papers

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Hanne Treu Olsen, Ole Ejnar Andersen
November 25, 1987
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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-profit-and-market-gaps